About Us

In the Fabric of our Stories, our uniqueness is softly woven within our history & heritage. We didn't need to create a unique “brand” because…

Our Story is the Brand!

Welcome to

Oatmeal Apparel Co. was inspired by the outspoken and uniqueness behind the family voices and stories that have shaped us today. Our 90’s nostalgia and throwbacks are inspired by the founder’s cousin, DeJuan “DJ” Allen Sr., a retired U.S. Navy veteran who suddenly passed away from COVID but lived a life filled with a love of sports, music, food, and laughter!

Our Purpose

Our collections, a harmonious blend of stylish & cozy tees, exclusive sports design brand, and personal accessories, are designed to empower individuals to express their innermost thoughts, inspirations, and personality. Each design is a canvas, inviting you to articulate your unique narrative while enveloping you in a cocoon of softness and ease. We take pride in our commitment to sustainability, ensuring that every garment is crafted with an unwavering dedication to minimizing waste, thus transforming your wardrobe & household into a thoughtful reflection of your values.

"Quality is our foundation. Artistry is our signature."

As you explore our categories, we invite you to indulge in the luxurious simplicity that defines the Oatmeal Apparel Co., Sports Edition collection. Here, comfort is not merely a sensation, it's an experience; a gentle reminder that amidst life’s complexities, there exists a space for coziness and authenticity. Join us on this journey, where fashion meets mindfulness, and let us inspire you to embrace the beauty of being real.

And most of all, Live to Laugh Another Day!

Our Promise

Our commitment to quality and creativity ensures you wear your individuality on your sleeves, literally! Custom made-to-order, on demand products, consciously sourced, with 100% premium organic products available. Every purchase helps benefit veteran programs.

Why Shop with Us, Click Here to learn more!

Our collections are inspired by Our:

Love of Sports = Oatmeal Sports Edition™ collection

Love of Food = the deliciously hearty blog

Love of Music = the 90's Nostalgic collection

Laughter & Artistry = the Expressions Collection and Never Monday

Honoring Our Vets = by giving back to military veterans and their families.

All artwork and designs are crafted and curated by the artist, Alina and is copyrighted and/or trademarked. ©2025 Copyright. All rights reserved. Other relevant artist(s) are trademarked by their respective brands or creations. See our Terms for more details.